As much as it is true that the money is in the list. The real money is in how well does your list convert. It is easy to do the math. Invest in building mailing list a responsive list and enjoy the infinite benefits. There are seasoned marketers out there who have huge, monstrous mailing lists. Many of them carry their lists on their shoulders, much like a Generals epaulets displaying the serious Brass that signifies Rank.
However, under scrutiny you will find that whenever they mount a campaign, the response from their list is slack, with extremely low mailing list conversions. Quite frankly not the kind of conversions to expect or aspire for. Then, there is an entirely different breed of Marketer whose lists are not necessarily gargantuan. Now don't get me wrong I have nothing against huge lists.
In fact I absolutely encourage the building of big, big mailing lists, especially responsive ones. Well these Marketers on the other hand send out the very same campaign to their list and the response is overwhelming with conversions mailing list going through the roof. If you are keen and intent on building an infinite income online, understanding the disparities in response from the lists of these diverse Marketers is a Vital secret in the ultimate success of your online endeavors.