If you’re looking for higher conversion rates, then we recommend investing in corporate videos for your business.Bold x Collective is a digital agency that services the Greater Toronto Area, Canada, and worldwide clients. We accelerate growth and serve influential brands with award-winning strategies. In this guide, we hope to enlighten you on the importance of professional corporate video production.Let’s start with the basics!What Is a Corporate Video?Corporate videos are high-quality videos that are not necessarily meant for the public, but rather a specific target audience for your business. They should portray your brand perfectly and be fine-tuned for the preferences of your target audience, to generate more traffic and revenue.
Current Misconceptions of Corporate Videos There are some misconceptions about corporate videos, some of the main ones being: Corporate videos are extremely expensive They take a long time to produce They don’t produce enough value and not worth to invest in Here are some corrections to those misconceptions.Nowadays, video production is not as expensive as it once was, and they do not take as long to produce, depending on the agency you are working with. This is due to video editing software getting more powerful and intuitive to use over the years.Of course, the producer must be experienced and thoroughly understand how to use video to represent your brand. At Bold x Collective, we have a team of experienced video producers that have worked on several high-quality corporate videos for our clients.
A well-produced corporate video can help increase value in terms of publicity for a company, especially in today’s world, where promoting your brand through social media is key.What Is the Value of a Corporate Video?1. Easier to Retain Information Would you rather read a how-to instruction manual or guide or would you rather just watch a video? In the modern world, most individuals would answer with “video”.The information in a video is processed and retained much easier in comparison to simply reading the same content. Due to this fact, consumers are more likely to think about the video later than if they read it, which helps in the conversion rate. 90% of information sent to our brains is visual and 93% of all human communication is visual. With that being said, you can see why humans tend to be drawn to visually appealing aspects more than text. That explains why we preferred picture books as kids!