Customer types and purchase stages Phone Number Database Within data-driven marketing, a number of general customer types are recognized. The combination of customer types and purchase phases ultimately come Phone Number Database together in the customer profile, which serves as the basis for setting up relevant marketing actions and campaigns. Customer profiles are needed to classify your visitor into a group with Phone Number Database specific characteristics. Without going into too much detail, we know the following profiles.
Researcher ( Explorer ) Collects Phone Number Database information or searches online, but is not in a hurry to make a purchase. Single Minded Has already done research and has a specific intention , although there is little Phone Number Database activity yet. Passionate ( Passionate ) Impulsive in purchasing. Is not consciously looking Phone Number Database for a specific product or service. Economical ( Economical ) Price conscious buyer. Looking for the best deals and characterized by frequent buying behaviour.
Believer ( Believer ) Most loyal type Phone Number Database of customer. Has a connection ( believe ) with the brand and is characterized by regular purchases and an above average lifetime value . The purchase phases are not only Phone Number Database related to the customer types, but also applicable to the organization. In short, ask the question what the customer journey of the visitor who books a trip is. What does he or she focus on and does the visitor return after the first booking.