In this way, this strategy has been reworked Phone Number List on social platforms. As he explains, eBay sellers present themselves as a more attractive Phone Number List alternative to influencers. " They're very authentic because it's clear they want to sell product ," Dedem tells The Drum . "I want to shift some of our spend and influencers to them, because they're very Phone Number List targeted and I think they're very helpful in really inspiring shoppers," he says.
Other firms do not agree with this change. The Phone Number List head of the digital offer of L'Oréal, Lubomira Rochet, stressed that they were not going to change the way influencers work, nor were they going to reduce their spending on marketing. “We are very careful Phone Number List when selecting influencers and only work with those that we believe have a genuine following and audience,” he said. During the morning of January 25, Callao City Lights hosted the second edition of the Phone Number List Artificial Intelligence Forum organized by the PublicidAD Newspaper .
This year the event has been held in a hybrid format in Phone Number List which, complying with all security measures, more than 150 people have attended in Phone Number List person, while more than 500 Internet users have followed the event through the media YouTube channel. The event began with a presentation by the team, with Miguel Ángel Corrales , president and editor, and Phone Number List Sergio Buenvarón , director of Advertising and New Business.